Hey there,

I am Pragya, an art, fashion, and design enthusiast. I am passionate about all forms of storytelling, and what better medium than words? The simple idea of placing two words next to each other can change possibilities.

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This is the power of words and language. Two words:
'What If?
What If!'
These words hold endless possibilities and opportunities. I quite enjoy playing with colors, but my love for words and the way they impact human emotions is marvelous.

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During my graduation in Fashion Designing, I had many opportunities to work on themes, concepts, and ideas, which always involved extensive research and writing. The journey always began with storytelling and ended with weaving our collection by conceptualizing stories that would appeal to customers.

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Working with Sabyasachi Mukherjee and on my own brand—7.21 Wardrobe—I realized the importance of Marketing, Advertising, and how content can be used to connect with users. This also made me realize the importance of User Experience and how it impacts business.

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This led me to grow as a UI/UX designer, passionate about learning user behavior, market trends, and how user experience can be improved. It pushed me to understand that the right copy can make all the difference in delivering a message.

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Towards the end of my course, I started having an affair with words, which led me into the field of content, creative, and copywriting. I enjoy both long-form and short-form content.

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Let's connect and give the world a chance to witness great possibilities. "What If" I am the one you are looking for! Let's explore what we can create together.